This company created a unique “patented” product that was conceived from the need to determine the correct wheel offset and dimensions needed to fit the tallest and widest tire possible without rubbing. The need for this product arose from an increase in the diameter of wheels through the 1990’s and the increasing complexity of custom wheels both in fitment and construction. Before the introduction of Wheel Fit™, the only process to determine if a wheel and tire would work was trial and error or crude methods of using strings and rulers. Wheel Fit™ solves this problem and provides very precise measurements used to fit custom wheels and tires without needing the wheel to test fit the tire. Currently there are (6) SKU’s consisting of (4) kits and (2) optional components. Each kit will extend from 6.5 – 16 inches in width and 14 – 20 inches in bead diameter.
Over the past five years sales have increased primarily due to the explosion of the Pro Touring market. What used to take years can now be done in a weekend thanks to companies like Specialty Products, Ride Tech, Detroit Speed, FatMan and No Limit. This is the market Wheel Works, Inc. serves through a long list of resellers as well as retail through their website. The ratio between Wholesale and Retail sales is approximately 80/20.
Production consists of two cast parts with all other being made from stock material 6061 T6. They use channel for vertical extensions and flat sheet that is waterjet for the faceplates. Precision fit is greatly improved with the use of the new technology. When the parts arrive they are test fit, cleaned and packaged for shipment; the process takes a minimal amount of time. A prospective buyer with CNC machines could perform some of the manufacturing process in house further enhancing profitability.
WheelWorks, Inc. has also created digital assets such as copyrighted instructional videos that go into each box and is available on their website at www.TheWheelFit.com The Wheel Fit™ logo is also included in the sale.
With continued growth in the market for suspension, brake, performance tires, off road and custom wheels exceeding $9 billion dollars there is incredible opportunity for this product. The Wheel Fit™ product has a great reputation and strong brand offering significant potential for a manufacturer or reseller that is already in the market with companion products.